*A letter to the overlooked entrepreneur, and the mindset that changes everything.*
Let’s be honest, you probably weren’t meant to be here. Not according to your demographic, statistically speaking. Not if we’re listening to the over-confident panels in matching black T-shirts at startup events, or flipping through pitch decks cranked out like sausages in WeWork corridors.
You, you’re different. Your borrowed blazer so small you can’t fold your arms, and your wild shoes slapping your ankles like flip-flops, two sizes too big. A mind shaped by where you’re from, deep in cultural context told through stories and faded photos. Your pitch is laced with borrowed Americanisms from YouTube, and you’re holding down a day job just to keep the lights on. Then there’s your idea. It’s raw. It’s restless. It’s scribbled on the back of a Tesco receipt.
Give up! It’s Not Worth The Pain
That’s what the stats scream: around 60,000 new businesses created this year won’t see their first birthday. Another 400,000 will collapse before year three. But here you are, right at the start of your entrepreneurial journey, with a twinkle in your eye and a stubborn belief that you’ve got what it takes.
I’ve seen you. I’ve heard your stories over flat whites in rented offices and WhatsApp voice notes at midnight. You’re hustling on borrowed time, patching ambition together with duct tape and resilience. You’ve got brilliance — undeniable brilliance — but no one gave you a roadmap.
That’s where Zenilli comes in. Not to be your hero, but to hand you the compass.
The How
At Zenilli, we don’t care if you don’t have a polished LinkedIn summary or a cousin at Deloitte. We don’t even care if your shoes are due back with your cousin before midnight. What we care about is grit, that fire-in-the-belly, teeth-grinding, “I’m-building-this-if-it-kills-me” kind of grit.
We’ve built a system that doesn’t just ask, “What’s your business idea?” It asks, “How does your mind move when the pressure’s on?”
Psychometric profiling, yes, but not the sterile clipboard nonsense. We’re talking about mapping your MindFraim: how you think, learn, move, act. So you can play to your strengths and stop apologising for them.
Because let’s face it: traditional advice doesn’t work for everyone. Especially not when you’re pitching your future to a world that wasn’t built for you.
The System’s Broken, So We Built a Mirror.
Entrepreneurship, for some, is a choice. For others, it’s survival in disguise. If you’re trying to launch a business between childcare runs, two jobs, and a borrowed laptop, you’re not lazy — you’re legendary. But I guess no one told you that… until now.
Zenilli doesn’t promise unicorns and exit strategies. We offer clarity. A psychometric map of who you are as a creator, a thinker, a dreamer. Then we speak back to you at a personalised level: your MindFraim.
Because the truth is: the system doesn’t lack talent. It lacks access. And access starts with understanding yourself — your blocks, your edge, your brilliance.
Don’t Call Us Coaches
We’re not here to “empower” you with feel-good jargon and laminated affirmations. We’re here to challenge your thinking, reveal your edge, and help you work smart, not Silicon Valley hard.
Zenilli is for:
– The first-time founder who’s tired of Googling “how to write a business plan” at 2am
– The misfit genius with too many ideas and not enough filters
– The quietly resilient, building empires from the margins
– The ones who’ve been told they’re “not quite what we’re looking for”
To hell with that. We’re looking. We see you. We built this for you
So if you’ve got an idea that won’t shut up, a story that doesn’t fit the algorithm, and a mind that moves like jazz in a room full of pop music, Zenilli is your place.
Come as you are. Bring your ambition, leave your impostor syndrome at the door.
We’re not selling dreams.
We’re building them – One MindFraim at a time.
We’re new, we are starting our journey, come with us!
